Bio:Frank Callan Norris

Date of death via daggy.name/cop/bkofdead Time Magazine editor Frank Norris, (who) created (the) Smokey the Bear artwork for the forest fire campaign born on 3-3-1907 expired 8-8-1967 in Siasconset, Massachusetts, age 60

and via Time magazine

Died. Frank Callan Norris, 60, magazine editor and novelist, a Tennessee Irishman who signed on as a writer for TIME in 1929, (and who)was co-managing editor from 1937 to 1941 (he coined the term World War II) before becoming managing editor of the March of Time from 1941 to 1946, then joined Newsweek as a senior editor and six years later retired to write fiction, producing three novels, including Tower in the West, a parable of brotherly love, which won the 1957 Harper novel prize; of a stroke; in Siasconset, Mass.